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How to Post Ads on Instagram for Brand Promotion – Free & Paid Ways

Here you will find How to post ads in Instagram. A step-by-step guide to posting free as well as paid ads using Facebook manager and Instagram itself.


Updated 2022-01-20 02:10:07 | by Kevin

Are you running a brand or developing your website, looking for application promotion or making your product go viral, or wishing to grow your online presence? Then Instagram ads are your best partners. Instagram has recently grown above one billion active users attracting tons of brands to advertise their products.

Due to the complex algorithms of these social media platforms, most people find it difficult to ace the process. People repeatedly ask the same question about how to post ads in Instagram. Need not worry; we have got you covered. In this short article, we will be dealing with all kinds of ads, either 'Free' or 'Paid.' So, without further ado, let's chop them down to easier steps with the aid of pros and cons in both cases. 

How to Post Ads on Instagram

How to Post Ads on Instagram for Free?

How to post ads in Instagram is one of the under-rated but most crucial questions these days. However, this process is super-easy and won't cost you even a single penny. Just follow the steps to learn how to post ads in Instagram and ace it by yourself.

Create a super-interactive ad and post it on your business account. Make sure you have chosen the correct category of post and accurate call to action. Here's a list of few ad categories that you must know before we dive into it.

  • Image Feed/story Ads

  • Video Feed/story Ads

  • Carousel Feed Ads

  • Canvas Story Ads

So, create an ad accordingly and then post it. It will be ideal for posting free ads if you have grown your profile with a lot of followers and engagements. In the latter half of this writing, we have a super-amazing, safe, and efficient method to award you unlimited followers and likes. There are a few disadvantages to this type of promotion. Let's uncover the pros and cons associated with it.

Pros: Free, Easy, Fast

Cons: Less effective, minimum engagement, requires well-developed profile, generic audience  

How to Post Paid Ads on Instagram?

How to post sponsored ads on Instagram is an extremely important question, especially if you are looking to build your profile or brand's social presence in a short span of time. Instagram itself offers a highly efficient paid sponsorship program. There are mainly two methods of acing this:

  • Direct Instagram Promotion

  • Promotion via Facebook Manager

How to Post Paid Ads on Instagram Directly

This is a generic method. Almost all steps are more or less the same as free ad posting on Instagram. Whenever you post or upload any stuff on Instagram, it shows an option of paid Instagram promotion or 'Promote' as shown in the figure below.

How to Post Paid Ads on Instagram Directly

Step 1: Press the blue promote button- make sure that you have your business profile. If promote button is not visible, then your profile is tuned for personal usage. To turn it to the business profile or professional account, go to setting and swipe down to the bottom. You will find 'Switch it to the business profile,' just click it to make it a business profile.

Step 2: Now, Press the blue button and choose what intended function you want. Either you want people to visit your profile or pay a visit to your website.

How to Post Paid Ads on Instagram Directly - Step 2

Step 3: Just select the website and press the blue edit button shown above and choose any of the intended actions you want your user to perform.

How to Post Paid Ads on Instagram Directly - Step 3

Step 4: Now it's time to choose your desired audience. You can either go for automatic or local traffic depending upon your products. It's always preferable to choose for 'Manual' and then choose traffic according to your product. Here you can choose the gender of the audience, age group, location, and even interests. Don't forget to name your ad, considering its genre.

How to Post Paid Ads on Instagram Directly - Step 4

Step 5: In the next step, select your budget and the duration of your ad. That's all, now simply review your selections and click the 'Create Promotion' on the last page. That's how to post ads in Instagram.

You may also want to know: How Much Does Instagram Ad Cost? >>

How to Post Paid Ads on Instagram via Facebook Manager

If you want to know how to post sponsored ads on Instagram with more control over settings and a complete overview, then this particular part is for you. Open the Facebook Business Page and go to the page setting. In that, choose Instagram and click the blue 'connect' button. Next, add your Instagram account and press 'save.'

Step 1: The first and foremost step of posting any ad is to define your campaign purpose, consideration, and intended output you want to generate.  Just hover any of these tags, and Instagram will define the one-liner objective of that tag. E.g., for messages in the figure below. Choose your desired one depending upon your requirement; let's, for the sake of example, we are taking it as 'Brand Awareness.'

How to Post Paid Ads on Instagram via Facebook Manager - 1


If in case you choose for 'conversions,' then create and add Facebook pixel. This tiny code helps you to track all the details of conversions. You can place it in the text window of your website to generate all records accordingly. If you have a Shopify store, then make sure to place pixels in Shopify preferences.

Step 2: Now, insert your campaign name. Like previously, make sure to add ad genre, location, and target audience in the name tab to yield some-more fruitful results. You can also work on the A/B test, which makes Instagram look into various campaign options and allots the best-performing campaign with the highest budget.

How to Post Paid Ads on Instagram via Facebook Manager - 2

Step 3: It's time to schedule your budget and ad duration according to your need. The newly added feature of 'Campaign Budget Optimization' allows Instagram to allocate the biggest chunk of budget to high-performing ads within your defined limits. You can also choose between daily and lifetime budgets considering your requirement.

The lifetime budget allows you to choose a specific time for your ad to run, as shown.

How to Post Paid Ads on Instagram via Facebook Manager - 3

Step 4: Once done, now choose your desired audience considering gender, location, age, and interests.

Step 5: It's one of the crucial steps in this short tutorial of how to post ads in Instagram, where you will be choosing where your ad will show up. Instagram offers automatic- in which Instagram's algorithms define it- or manual, where you can choose from all the available options.

Make sure to choose only Instagram-related tabs like 'Instagram Feed, Instagram Explore, and Instagram Stories' because we are only learning how to post ads on Instagram.

Step 6: This is the last step where you will be choosing the format of your ad. That's all, congratulations you have created your first ad.

How to Post Paid Ads on Instagram via Facebook Manager - 6

Pros: Super-effective, Fast, Reliable, Secure, Result-oriented

Cons: Expensive, though paid, but the procedure is a bit complex  

One thing more, have you noticed that it costs you a hefty amount of money. On average, a single click on an Instagram ad costs $1.20. What if I raise your curiosity by telling you that you can do this without paying a penny or by an infinitesimal amount.

Are you excited to grow your brand or make sales in a super-secure and efficient way? Let's unroll this mystery to make your life easier.

You may like: How to Get Instagram Login with Facebook? >>

Another Free Way to Increase Exposure on Instagram

If you organically promote your products without paying anything to Instagram, it turns out to be free. In that case, as we explained earlier that it gives you minimum generic reach. However, out of anxiety, most of the brands pay huge amounts to models and famous stars to promote their products. Why? Because they have huge followers.

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How to Get Free Instagram Followers and Likes - 2

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How to Get Free Instagram Followers and Likes - 3

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How to Get More Free Instagram Followers and Likes - 1

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How to Buy Instagram Followers and Likes with Money

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How to get Instagram Followers and Likes on Windows

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How to Get Instagram Followers and Likes on Windows - 4

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How to Get Instagram Followers and Likes on Windows - 5

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